After pulling advertising from Fox News Channel’s Hannity program, embattled insurer USAA is now facing denunciations from organizations serving veterans.

In addition, it has attempted to control the damage by also removing spots from MSNBC’s Rachel Maddow show, according to a new report from the Daily Caller.

Serving active servicemembers, vets and their families, the financial services company caved under pressure from Media Matters for America, which is attempting to remove host Sean Hannity from television airwaves. The group claims that his coverage of former DNC staffer Seth Rich’s death is reckless and irresponsible.

In response, several veterans groups are speaking out against the move tonight in statements made to the Media Equalizer.

Craig “Sawman” Sawyer, Navy Seal and president of Veterans for Child Rescue (below image), said “the worst thing you can do in any conflict is allow your enemy to attack you with impunity. If left unaddressed, even an incompetent foe will eventually cause grave harm. We must bring a crushing response against the anti-American subversives currently attacking our President and outspoken patriots!”

Tom Kilgannon, president of the Freedom Alliance, which promotes military service, said that “a grotesque effort is underway to try to silence the voice of Sean Hannity, a talented broadcaster and a great American. For those who don’t like Hannity, it’s not enough to change the channel, they want to deny millions of other Americans the opportunity to hear Sean’s viewpoint by pressuring TV advertisers to pull their marketing from Hannity’s award-winning show on the Fox News Channel.  
“On this Memorial Day Weekend, it should be noted that they are trying to destroy a man who has done as much as anybody in America to help wounded troops, military families and the children of fallen heroes. Sean has raised and personally contributed millions of dollars to help Gold Star children earn a college education. He has used his broadcast to raise awareness of Post-Traumatic Stress and Traumatic Brain Injury and other invisible wounds of war. He has welcomed home the troops, connected family members via satellite with their loved one deployed overseas, and encouraged his viewers that when they see a hero in uniform to pick up their tab, buy them lunch or simply extend a hand of thanks and gratitude,” Kilgannon added.
“A concerted effort has been made to discredit Mr. Hannity, and we strongly believe that it is a biased, distorted attack on a very humble, decent man who has stood up for our military men and women at every opportunity. We believe he deserves to see that kind of support reciprocated by you, who have also been witness to his kindness and generosity to so many charitable causes,” said Military Outreach Director Scott Raab of Move America Forward, which provides direct support for troops overseas.

“We live in an ugly time where personal attack seems to rule, free speech is trampled without a second thought, and the destruction of our political foes seems like a necessary objective. Fox News has stood out for ‘balanced and fair’ coverage of the news, and has resisted the degradation of the news business.  Mr. Hannity brings a strong point of view to his programs, but he has been unscrupulously fair and open to dissenting views,” Raab added.

Separately, members of #StopTheScalpings, a group that is defending Hannity (and of which this writer is co-founder), report that USAA is calling customers directly, imploring them not to cancel their coverage with the company.