Commentary

 

When will public corporations like Starbucks learn to keep their mouths shut about politics and religion?

And when will they understand customers don’t want to hear their thoughts on anything other than how to make a good cup of morning Joe?

Wait, can we still say “morning Joe”, or is that also now considered offensive?

When Starbucks decided to remove “Merry Christmas” from their holiday cups, then-candidate Trump immediately responded with a tweet:

“I have one of the most successful Starbucks, in Trump Tower. Maybe we should boycott Starbucks? I don’t know … That’s the end of that lease, but who cares?”

Conservatives paid attention and a successful boycott ensued. Less than 12 hours after Trump’s tweet, Starbucks stock plummeted 11%. Sales continued to decrease afterwards.

During a campaign rally, Trump proclaimed, “If I become president, we’re all going to be saying Merry Christmas again, that I can tell you. That I can tell you.”

When you live in a leftist echo chamber such as Seattle, it’s easy to underestimate the power of conservative dollars. Starbucks CEO Howard Schultz no doubt expected accolades from the leftist elites.

Starbucks clearly hasn’t learned their lesson because now they are touting their special program to hire 10,000 refugees worldwide by 2022. Will this be at the cost of hiring natural born citizens of those countries?

Of course, a company has the freedom to hire as they see fit and hiring refugees isn’t a problem if they are the most qualified applicant for a job.

But Starbucks can’t seem to do anything without sending out a press release seeking public adoration and increased sales. Not exactly a pure act of “humanitarian assistance”.

The company’s board of directors has grown tired of Schultz’s corporate-funded bully-pulpit and is replacing him as CEO. In an attempt to win back conservative customers, Starbucks has increased their program to hire veterans and their spouses from 10,000 to 25,000.

Now that conservatives have enjoyed a taste of victory from these boycotts, leftist CEOs should think twice before misusing their positions of power to push personal agendas.

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